Hi, I'm Syed

MERN Stack Developer · Shopify Specialist · Meta Ads Specialist · AI Content Architect

I am a MERN Stack Developer and Shopify Specialist who builds complete brand ecosystems from the ground up. I merge engineering precision with creative vision — replacing traditional high-cost operations with AI-powered content pipelines, automated customer support systems, and performance marketing.

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About Me

Building Complete Brand Ecosystems with Code, AI & Strategy

I am a MERN Stack Developer, Shopify Specialist, and Meta Ads Specialist with hands-on experience scaling multiple DTC brands. I build custom Shopify storefronts, internal operations platforms with Next.js and Supabase, AI-generated brand media using Veo, Nano Banana 2 and Flux Pro, video ads via Seedance, Kling and Wan, and AI-powered customer support automation across WhatsApp, Instagram and Facebook. I bring engineering depth and marketing instinct to every brand I work on.

MERN Stack & Next.js Development

Shopify Custom Theme Development

Meta Ads & Performance Marketing

AI Brand Media & Video Ad Generation

Marketing Automation & AI Support Systems

DTC Brands Scaled

Years Experience

20+

Live Projects Shipped

500+

Monthly Orders Managed

Experience

Where I've Built & Shipped

Multiple DTC Brands (incl. Nomad Apparel)

Digital Operations Manager · Shopify Developer · MERN Stack Developer

2025 – Present

▸Managed end-to-end Shopify store operations across multiple DTC brands handling 500+ monthly orders per brand. Built custom theme features including inline size swatches and quick add-to-cart on collection cards to increase AOV.
▸Architected and deployed multi-brand internal operations backends using Next.js 16, TypeScript, Supabase, and Vercel — 7 live modules covering Product Costing, Expense Tracker, Brand P&L, Supplier Register, Team & HR, and PR Tracker.
▸Replaced traditional brand photoshoots with a full AI-generated media pipeline using Veo, Nano Banana 2, and Flux Pro for studio-quality imagery at a fraction of traditional cost.
▸Directed and produced AI video ads using Seedance, Kling, and Wan for Meta campaigns — product showcases, lifestyle reels, and UGC-style content without physical shoots.
▸Developed PR video strategy and ad creative direction — scripting, visual hooks, ad copy, and AI prompt briefing for Instagram Reels and Facebook feed.
▸Converted fully manual customer support to AI-powered automation across Instagram, Facebook, and WhatsApp — comment-to-DM flows, abandoned cart recovery, and post-purchase follow-ups.
▸Managed Meta Ads campaigns end-to-end — strategy, audience segmentation, creative briefing, budget allocation, A/B testing, and performance analysis.
▸Oversaw multi-courier integrations, reducing return ratios by ~11% and improving delivery SLA compliance through data-driven escalation processes.
▸Produced quarterly financial reconciliation reports aligning Shopify revenue with courier COD disbursements for executive decision-making.

Apex Story and Marketing

Shopify Developer & Marketing Strategist (Remote)

2026 – Present

▸Part of a specialist team delivering end-to-end Shopify store builds, Meta Ads management, and full AI brand media production for Pakistani DTC e-commerce brands.
▸Handling technical delivery: Shopify setup, Meta Business Manager configuration, Facebook/Instagram/WhatsApp integration, and AI content pipelines.
▸Building service packages, client onboarding SOPs, and operational delivery workflows.

Surgicon Pvt Ltd (Surgical Instruments Export)

Export Operations · International Marketing · MERN Stack Developer

2022 – 2023

▸Built and maintained internal web tools and dashboards using MongoDB, Express.js, React, and Node.js — supporting export operations and international trade workflows.
▸Ran Meta Ads campaigns targeting international buyers, distributors, and procurement officers — managing B2B audience targeting and creative direction across global markets.
▸Handled international buyer communication and support — resolving order queries, managing complaints, and maintaining long-term client relationships.
▸Processed export banking documentation including Letters of Credit (LC), export invoices, packing lists, and bill of lading.
▸Prepared customs clearance documents — export declarations, certificates of origin, and regulatory compliance paperwork for international shipments.
▸Coordinated with freight forwarders and carriers to track international shipments and resolve customs delays.

Freelance — Malaysian E-commerce Brand

Backend Developer

Dec 2023 – Feb 2024

▸Developed a scalable production e-commerce backend using FastAPI and MySQL with secure transaction handling, optimised data models, and performance-tuned REST APIs.
▸Implemented best practices for code quality, error handling, and application performance for a live e-commerce platform.

Freelance — Multiple Client Websites

Frontend Developer

Ongoing

▸Designed and developed responsive websites and landing pages for multiple Pakistani businesses — company profiles, service pages, and brand sites.
▸Delivered mobile-first, conversion-optimised UIs using HTML, CSS, and JavaScript — managing full project lifecycle from briefing through delivery.

Services

MERN Stack Development

End-to-end MongoDB, Express, React, Node applications with clean architecture and production-ready performance.

Next.js Web Apps

Scalable Next.js 14/15 apps with TypeScript, Supabase, and Vercel deployment — built for SEO and speed.

Shopify Custom Development

Custom theme features, conversion-focused UX upgrades like inline size swatches and quick add-to-cart, and full storefront builds.

Meta Ads Management

End-to-end Meta Ads strategy — audience segmentation, A/B testing, creative briefing, budget optimization, and performance reporting.

AI Brand Media Production

Studio-quality product photography, lifestyle visuals, and model imagery generated with Veo, Nano Banana 2, and Flux Pro — replacing traditional photoshoots.

AI Video Ad Generation

High-converting video ads for Meta campaigns produced with Seedance, Kling, and Wan — product reels, UGC-style content, and lifestyle motion.

Marketing Automation

Comment-to-DM flows, WhatsApp abandoned cart recovery, and AI-powered customer support automation across Instagram, Facebook, and WhatsApp.

Operations Backends

Custom internal operations platforms — P&L tracking, expense management, supplier registers, HR, and PR tracking for DTC brands.

MY Projects

AI Brand Media Pipeline

Full AI media production workflow replacing traditional photoshoots. Static product, lifestyle, and model imagery via Veo, Nano Banana 2 & Flux Pro. Video ads via Seedance, Kling & Wan. Studio-quality creatives at a fraction of traditional cost and turnaround time.

VeoNano Banana 2Flux ProSeedanceKlingWan

Multi-Brand Internal Ops Backend

Custom SaaS-style operations platform deployed across multiple DTC brands. 7 live modules: Product Costing, Expense Tracker, Marketing Costs, Brand P&L, Supplier Register, Team & HR, and PR Tracker. Example: Nomad Backend System.

Next.js 16TypeScriptSupabaseVercelPostgreSQL

View Project →

Shopify Custom Theme — Size Swatches & Quick Cart

Inline size swatches on collection cards expose all variants without entering the product page, reducing drop-off and increasing AOV. Direct add-to-cart replacing Shopify's native modal quick buy.

Shopify LiquidJavaScriptCSS

AI-Powered Support & Marketing Automation

Converted manual brand support to an intelligent automation system. Comment-to-DM flows on Instagram and Facebook for lead qualification. WhatsApp for abandoned cart recovery with two-step discount sequence (10% at 30 min, 15% at 24 hrs).

WhatsApp Business APIInstagram DMFacebookShopify

PR Video Strategy & Ad Creative Direction

End-to-end PR video strategy for DTC brands — concept scripting, visual hook design, ad copy writing, and AI generation prompt briefing. Platform-native creatives for Instagram Reels and Facebook feed.

Meta AdsAI Video GenerationCreative StrategyCopywriting

Quarterly Financial Reconciliation Reports

Structured quarterly reports reconciling Shopify revenue against courier COD disbursements. Order-level matching, return deductions, untracked return identification, and net collected vs. expected cash flow gap analysis.

ExcelShopify DataCourier COD

E-commerce Backend — Malaysian Brand

Production e-commerce backend with secure transaction handling, optimised data models, and performance-tuned API endpoints for a live Malaysian e-commerce brand.

PythonFastAPIMySQL